Manal Mirza

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Project Case Study

Retail Display Concept

A display concept focused on product storytelling, seasonal mood, styling, and customer flow.

Project Type

Interior Design / Residential

Role

Lead Designer & Decorator

Year

2025

Location

Mississauga, ON

Tools & Skills

AutoCAD, Sketching, Moodboards

The Brief & Concept

Balancing client desires with site challenges and structural requirements.

Design Brief

Write the project parameters, initial requests, and visual challenges here. Use this area to describe what the user wanted to achieve and the scope of work.

Client & User Need

Describe the user needs here. For residential interiors, focus on lifestyle, storage, lighting, and child-friendliness. For weddings, focus on visual flow, entrance staging, guest limits, and camera angles.

Design Concept

Outline the design solution, color palettes used (e.g. warm neutrals, vermilion oranges, blush blooms), physical textures, and spacing rules.

Visual Direction & Process

Creative Journey

01. Research
Analyzing space context, client background, lifestyle routines, and architectural limitations.

02. Mood Board
Curating materials, reference points, color swatches, and general atmospheric imagery.

03. Layout
Zoning areas, mapping out flow lines, sizing furniture or architectural columns, and checking accessibility.

04. Presentation
Drafting perspective outlines, perspective sketch renders, and delivering finalized material portfolios.

Key Decisions & Outcomes

Visual outcomes and design performance achievements.

Critical Choices

  • Material coordination choosing tactile oak finishes and linen fabrics over cold polished synthetic laminates.
  • Sizing physical pathways to allow guest mobility and stroller space in residential planning.
  • Placing central floral columns to direct sightlines towards event arches.

Visual & Spatial Outcomes

  • Improved visual harmony.
  • Created clearer spatial zoning.
  • Balanced aesthetic warmth and physical usability.
  • Delivered a highly cohesive, material-rich visual narrative.

A display concept focused on product storytelling, seasonal mood, styling, and customer flow.

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